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Luxury by the sea

Explore heritage seafront apartments

Revived and renewed for 21st-century living

A landmark tale of seaside living

This iconic seafront landmark has presided over the historical part of the town’s seafront since being established as a hotel in 1888.

It was built on the site of the Aldwick Manor, and on the momentum of Sir Richard Hotham’s grand scheme to make Bognor Regis an exclusive sea-bathing resort. The building used the two bays from the original manor house for its facade. You can still see these today.

The hotel quickly became a destination for discerning clientele who could step across to the candy-striped Bathing Machines for a restorative bathe in the briny. Perhaps towed in by the Shire horses Major, Beauty or Lion. Through the inter and post-war era, day-trippers would visit by train from London, still seeking its seaside delights and later glamorous 1960s stars passed through to film. As the Solent ebbed and flowed, it continued to welcome each passing generation through its doors.

Watch BBC Footage


The Royal Bognor Regis Seafront 1905
Pier Hotel Bognor 1906
Two men on Bognor beach 1962
Man and woman outside The Royal Bognor 1962
New build beautiful apartment Bognor Regis
A look back

A rich history


A “field of close meadow” is bought from Aldwick Manor for the hotel site


Hotel is designed by local architect Arthur Smith


Building begins using the original two bays of Aldwick Manor – still seen today


The iconic canopied balconies and hipped roofs are added


William and Alice J Jordon are noted as hotel proprietors with eight servants


The Royal Hotel has changed hands to William and Ethel Wallace and their son Douglas


The hotel is advertised as a “first class hotel with all domestic comforts”


The Marchioness of Salisbury and family patronise hotel


Tony Hancock films scenes of Punch and Judy Man here and crew stay in hotel


Jack Rabbit Slims opens


Hotel closes its doors


Regeneration of Royal for luxury seafront living begins


The story continues…

Looking Forward

Lovingly Restored

27 luxury apartments with beautifully curated modern interiors, kitchens and bathrooms

The western end of the esplanade contains the gems of the town’s conservation area. 2020 sees this fading beauty getting the royal treatment with a sensitive conservation of its exterior and reimagined into beautiful, contemporary residential apartments for the best of modern living.

All the little touches have been considered to get the balance of old and new just right. From the moment you step within to every time you leave to take a walk on the beach, or into town, you will pinch yourself that this is home. The Royal – reimagined, now presents a singular moment for you to be part of the next chapter in its enduring story.

Discover The Development


New apartments with sea views Bognor Regis
Luxury new bedroom with sea view

The development

Superior craftsmanship

We are proud that the local, heritage award-winning, construction company King & Drury are appointed to carry out the restoration and interior works at The Royal for build excellence.


Be part of the next chapter

To find out how you can buy your apartment in this landmark building
get in touch direct with the developer Nick Laurence

Contact details